The story of razzle (dazzle).

Originally ‘Razzle Dazzle’ was a British camouflage technique used in WW1 to confuse the enemy about the size and distance of their ships. Razzle, our company, also aims to ‘dazzle’ you with a different breed of drinks. Discover the story of razzle below.

Sugar free soft drink company — What makes us different?

We believe that making drinks is not an exercise in mixing taste and health. We want to produce a **no-compromise drink** with a hell-of-a-taste, and a minimal footprint. Sounds good?

Our values

Here’s why we want to be different.

Razzle dazzle.

We want to dazzle people with amazing creativity and flavours. We believe in speaking up, having fun & being creative.

Be honest.

Sure, our drinks are not sugar infested and don’t have any other preservatives. We bring you the best products we can make, and are transparent about what we do and tell. So if you have questions, don’t hesitate to contact us!

Be smart.

We don’t have the resources of big or other huge corporate fish, so we have to be savvy and innovative about growing razzle. We want to go step by step, and do things differently while still enjoying ourselves and staying true to our story!